Privacy Policy

Who We Are

Maithilii ("we", "us", "our") is a luxury artisan textile brand selling handcrafted Madhubani sarees and dupattas online at maithilii.com. Our business email is hello@maithilii.com.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights regarding it. By using our website or placing an order, you agree to this policy.

Information We Collect

We collect personal information in the following ways:

• Account & Order Data: Name, email address, phone number, shipping address, and billing address when you place an order.
• Payment Data: Payment is processed securely by Razorpay. We do not store your card number, CVV, or full payment credentials on our servers.
• Contact Form Data: Name, email, and message content when you submit an enquiry via our contact form.
• Usage Data: Pages visited, time on site, browser type, and device information collected automatically via Google Analytics and Google Tag Manager.
• Cookies: Small text files stored on your device to enable cart functionality, analytics, and site preferences (see Cookies section below).

How We Use Your Information

• To process and fulfill your orders, including dispatch and delivery.
• To send order confirmations, tracking updates, and support communications.
• To respond to enquiries submitted via our contact form or WhatsApp.
• To improve our website experience using aggregated analytics data.
• To comply with legal obligations under Indian law.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Third-Party Services

We use the following third-party services that may process your data:

• Razorpay — payment processing. Governed by Razorpay's own Privacy Policy.
• Google Analytics & Google Tag Manager — website analytics and tag management. Governed by Google's Privacy Policy.
• Cloudflare — website hosting and security. Governed by Cloudflare's Privacy Policy.

These services are GDPR-compliant and do not receive your payment card details from us.

Cookies

Our website uses the following types of cookies:

• Essential cookies: Required for the cart (stored in your browser's localStorage) and basic site function. Cannot be disabled.
• Analytics cookies: Set by Google Analytics to help us understand how visitors use the site. These cookies do not identify you personally.
• Preference cookies: Store your currency or language preference.

You can control or delete cookies through your browser settings. Disabling analytics cookies will not affect your ability to shop.

Data Retention

We retain your order and contact data for as long as necessary to fulfill the purpose it was collected for, and as required by applicable Indian tax and commerce laws (typically 7 years for financial records).

Analytics data is retained by Google Analytics for 26 months by default.

Your Rights

You have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate personal data.
• Request deletion of your personal data, subject to legal retention requirements.
• Withdraw consent to marketing communications at any time.

To exercise any of these rights, email us at hello@maithilii.com. We will respond within 7 business days.

Data Security

Our website is served over HTTPS (SSL/TLS). Payment data is handled exclusively by Razorpay, a PCI-DSS compliant payment gateway. We do not store raw payment information on our servers.

While we take reasonable precautions, no method of transmission over the internet is 100% secure. We encourage you to use a private, secure network when making purchases online.

Children's Privacy

Our website is not directed at children under 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes your acceptance of the revised policy.